Tony the Tour Guy's Mostly 1970s NYC History Blog

Welcome to Tony the Tour Guy's blog! Here we feature Tony's rants about various topics in New York City history, with particular emphasis upon that typically unappreciated decade, the Seventies. For our purposes, the era began roughly at the time when Jimi Hendrix died (9/18/70) and ended with the presidency of Ronald Reagan and the freedom of the Iran hostages (1/20/81). We cover everything from Pet Rocks to the Moonies to Checker Taxicabs here, and welcome your participation.

Thursday, April 27, 2006

Your Draft Beer Options



Almost any bar nowadays will serve up a half dozen or so beers on tap. Not so during the Seventies, where most places had only a few brands of draft beer, almost none of them imported. Here were your typical options in the mid-Seventies:

Rheingold Extra Dry. Brewed in Bushwick, this cheap beer was advertised as having a "ten minute head." I always thought it had a funny aftertaste. It was pretty cheap.

Schaeffer. Another of the last beers to leave Brooklyn, Schaeffer was brewed on Kent Ave in Williamsburg. It had a tangy flavor, and was also cheap.

Pabst Blue Ribbon. From Milwaukee, this brew was rather sweet. I liked it when I was 15.

Miller. Another sweet beer. It was considered a step up from the above.

Bud. Believe it or not, Bud on draft was hard to find in the Seventies. It tasted like, well, Bud.

Microbrews did not come on the scene until the 80s. As for imports, they were almost always bottled.

2 Comments:

Anonymous Anonymous said...

Funny how after all these years, I can still remember the ad jingles for both beers.
"Schaeffer is the one beer to have when you're having more than one."
"Rheingold, the fine beer, the dry beer...."

doug

11:02 PM  
Blogger Tony the Tour Guy said...

Remember the Schaeffer jingle in Spanish? We learned it in high school, thus starting many of us on the road to alcoholism. It began:

Cerveza Schaeffer
Es la major
Cuando se toma mas de una
Vaso tras vaso...

7:36 PM  

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